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Persil (/ ˈ p ɜːr s ɪ l /, German pronunciation: [pɛʁˈziːl]) is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced ...
The brand was first introduced in 1959 in France, by the Lever Brothers company, as a low-suds washing powder specially designed for automatic washing machines. [2] During 1960s it was also introduced in other European countries such as Spain, Portugal and Greece. Since 1970s it also contains enzymes in its formula, being a biological detergent.
Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the "super compacts" — washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro System lagging, Unilever needed a new super-compact ...
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder ( washing powder ) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as ...
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Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. Annette's Perfect Cleanser Company – was a 1930s era firm which manufactured a dry powder which was useful for removing spots and stains from clothing