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The directory was Yahoo!'s first offering and started in 1994 under the name Jerry and David's Guide to the World Wide Web. [1] When Yahoo! changed its main results to crawler-based listings under Yahoo! Search in October 2002, the human-edited directory's significance dropped, but it was still being updated as of August 19, 2014. [2]
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5] Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a ...
Yahoo! Profile / Yahoo Pulse – A directory of Yahoo users with their personal information. Yahoo! Publisher Network – An advertising network that only accepted US based publishers; shut down on April 30, 2010. [60] Rocketmail – An email service acquired in 1997. Incorporated into Yahoo! Mail in 2013. [61] Yahoo! Screen (formerly Yahoo!
It also as renamed its directory "YP Real Yellow Pages". The sale made AT&T the last Bell System-related spin off to sell off its yellow pages business. Cincinnati Bell sold off CBD Media in 2002, Qwest sold Dex Media in 2002, SBC sold off Illinois directory operations to R.H. Donnelley in 2004, and Verizon sold Idearc Media in 2006.
LookSmart – operated several vertical directories from 1995 to 2006. Lycos' TOP 5% – from 1995 until 2000 it aimed to list the Web's top 5% of Websites. Yahoo! Directory– first service that Yahoo! offered. Closed in December 2014. Yahoo! Kids – oldest online search directory for children, until its discontinuation as of April 30, 2013.
A Harvard Business School study published in 2011 found that each "star" in a Yelp rating affected the business owner's sales by 5–9%. [ 131 ] [ 132 ] A 2012 study by two University of California, Berkeley economists found that an increase from 3.5 to 4 stars on Yelp resulted in a 19% increase in the chances of the restaurant being booked ...
Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services including Excite, Lycos, and America Online. [25] By 1998, Yahoo was the most popular starting point for web users, [ 26 ] and the human-edited Yahoo Directory the most popular search engine, [ 18 ] receiving 95 million page views per ...