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Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. [3] [4] Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch. [5] [6] [7]
Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.
The book was included on end-of-year lists, including the New York Post ' s list of the 28 most unforgettable books of 2018, [12] NPR's Guide To 2018's Great Reads, [13] and The New York Times Book Review 's 100 Notable Books of 2018. [14] The book also won the 2018 Financial Times and McKinsey Business Book of the Year Award. [15] [16]
From cult classics such as Harry Potter to New York Times Best Sellers, these 20 reads have more customer reviews than any other books on Amazon! Shop most reviewed Amazon books.
Consumer Reports has helped start several consumer groups and publications, in 1960 helping create global consumer group Consumers International and in 1974 providing financial assistance to Consumers' Checkbook which is considered akin to Consumer Reports for local services in the seven metropolitan areas they serve.
Inspirational startup to check out: Staze Staze is a hotel booking site that helps you find hotels that are serious about cutting emissions. Let's say you are heading to London for a few days.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.