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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Website content writer - Wikipedia

    en.wikipedia.org/wiki/Website_content_writer

    A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer. Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. These websites are often news sites or blogs.

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

  5. WordPress - Wikipedia

    en.wikipedia.org/wiki/WordPress

    WordPress (WP, or WordPress.org) is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists , Internet forums , media galleries, membership sites, learning management systems , and online stores .

  6. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance. White hat link building Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term ...

  7. Web design - Wikipedia

    en.wikipedia.org/wiki/Web_design

    Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.