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JSTOR (/ ˈ dʒ eɪ s t ɔːr / JAY-stor; short for Journal Storage) [2] is a digital library of academic journals, books, and primary sources founded in 1994. Originally containing digitized back issues of academic journals, it now encompasses books and other primary sources as well as current issues of journals in the humanities and social sciences. [3]
A reliable source is one that presents a well-reasoned theory or argument supported by strong evidence. Reliable sources include scholarly, peer-reviewed articles or books written by researchers for students and researchers, which can be found in academic databases and search engines like JSTOR and Google Scholar.
The main academic full-text databases are open archives or link-resolution services, although others operate under different models such as mirroring or hybrid publishers. . Such services typically provide access to full text and full-text search, but also metadata about items for which no full text is availa
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]
To quantitatively assess the output of a publishing company, in 2014 a research group associated with the University of Granada created a methodology based on the Thomson-Reuters Book Citation Index. [16] The quantitative weight of the publishers is based on output data, impact (citations) and publisher profile.
The purpose of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and up to date market information.Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information.
Journal ranking is widely used in academic circles in the evaluation of an academic journal's impact and quality. Journal rankings are intended to reflect the place of a journal within its field, the relative difficulty of being published in that journal, and the prestige associated with it.