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JSTOR (/ ˈ dʒ eɪ s t ɔːr / JAY-stor; short for Journal Storage) [2] is a digital library of academic journals, books, and primary sources founded in 1994. Originally containing digitized back issues of academic journals, it now encompasses books and other primary sources as well as current issues of journals in the humanities and social sciences. [3]
Descriptions of women's history collections from sources in the UK, as well as women's history websites. Free London Metropolitan University: Global Health [70] Public Health Specialist abstracting and indexing database dedicated to public health research and practice. Contains scientific records from 1973 to the present. Subscription CABI: HCI ...
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]
In the follow-up literature, comparing research units or even the output of publishing companies became the target of research. [17] [20] White et al. wrote, Libcitation counts reflect judgments by librarians on the usefulness of publications for their various audiences of readers.
A reliable source is one that presents a well-reasoned theory or argument supported by strong evidence. Reliable sources include scholarly, peer-reviewed articles or books written by researchers for students and researchers, which can be found in academic databases and search engines like JSTOR and Google Scholar.
JSTOR would be great for finding reliable sources, general fact checking, and improving upon references used on articles. Instead of either just labeling something as lacking sources or removing it if it seemed questionable I could go find real sources and make the updates myself.
The purpose of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and up to date market information.Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information.