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By directly advertising products as 'kids only', it makes the experience feel special. This type of advertising is common throughout food companies, promoting that this drink or snack is just for kids, making it immediately more engaging. Trix, an all-time favorite American cereal, has a slogan that reads, "Silly rabbit, Trix are for kids."
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.
The word may also refer to free promotional items dispensed at trade shows, conventions, and similar commercial events. They can also be sold as cheap souvenirs in tourist areas, which are sometimes called "tchotchke shops".
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.
Starting in the 1970s and running into the 1980s, Burger King's "Kids' Club" program gave children coupons for selected products each month, a small toy, and a surprise on the child's birthday. Burger King has been known for its paper crowns, which are sometimes redesigned to match any promotions the restaurant may be running.
The brand Red Toolbox has issued a recall of around 459,000 Stanley-branded Jr. kids garden sets after the U.S. Consumer Product Safety Commission says that paint used to make the tools exceeds ...
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