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Persuasion is the ability to move others to a desired action, usually within the context of a specific goal. Persuasion often attempts to influence a person's beliefs, religion, motivations, or behavior. Influence and persuasion are neither positive nor negative, unlike manipulation which is strictly negative. [10] [11]
The negativity bias, [1] also known as the negativity effect, is a cognitive bias that, even when positive or neutral things of equal intensity occur, things of a more negative nature (e.g. unpleasant thoughts, emotions, or social interactions; harmful/traumatic events) have a greater effect on one's psychological state and processes than neutral or positive things.
Crowd manipulation is the intentional or unwitting use of techniques based on the principles of crowd psychology to engage, control, or influence the desires of a crowd in order to direct its behavior toward a specific action. [1]
For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. However, this kind of confirmation bias has also been argued to be an example of social skill ; a way to establish a connection with the other person.
However, there is also evidence of negative influences such as advertising pressure, exposure to inappropriate behavior and/or dialogue, and fake news. [59] These versions of digital peer pressure exist between youth, adults and businesses. In some cases, people can feel pressure to make themselves available 24/7 or to be perfect. [60]
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
Brazy "Brazy" is another word for "crazy," replacing the "c" with a "b." It can also be used to describe someone with great skill or who has accomplished something seemingly impossible.
Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well. [22] Authority: People will tend to obey authority figures. Liking: People are more easily swayed by people they like.