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General Motors Company (NYSE:GM) penned a long-term deal with Barclays PLC (NYSE:BCS). Starting next summer, Barclays will become the exclusive issuer of the GM Rewards Mastercard and the GM ...
General Motors Financial Company, Inc. is the financial services arm of General Motors.The company is a global provider of auto finance, with operations in the United States, Latin America, Canada, Europe (which was sold to PSA Groupe and BNP Paribas following the sale of GM's core area businesses Opel and Vauxhall in a $2.2 billion deal), and China.
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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It was first introduced at GM's pavilion at the 1964 New York World's Fair. The logo consisted of the original "GM" logo with the phrase "Mark of Excellence" at the bottom. As a decal, it was installed on the doorjambs of General Motors' vehicles beginning in 1966.
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