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Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
Return to normalcy" – 1920 U.S. presidential campaign theme of Warren G. Harding, referring to returning to normal times following World War I. "America First" – 1920 US presidential campaign theme of Warren G. Harding, tapping into isolationist and anti-immigrant sentiment after World War I. [9] "Peace. Progress. Prosperity." – James M. Cox
The following are examples of Unique Selling Propositions. What is commonly considered a slogan is enhanced with a differentiating benefit of the product or service. [15] Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described. [citation needed] Anacin "Fast, incredibly fast relief."
Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas ...
A paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot. [ 26 ] [ 27 ] The purpose of such a token effort may be simply to increase name awareness of a minor political party, to give voters of a certain ideology an opportunity to vote accordingly, or to ensure that the party has ...
Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.