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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    In 1981, Booms and Bitner proposed a model of 7 Ps, comprising the original 4 Ps extended by process, people and physical evidence, as being more applicable for services marketing. [ 21 ] Since then, there have been a number of different proposals for a service marketing mix (with various numbers of Ps); most notably the 8 Ps, comprising the 7 ...

  3. Real evidence - Wikipedia

    en.wikipedia.org/wiki/Real_evidence

    In evidence law, physical evidence (also called real evidence or material evidence) is any material object that plays some role in the matter that gave rise to the litigation, introduced as evidence in a judicial proceeding (such as a trial) to prove a fact in issue based on the object's physical characteristics.

  4. Forensic photography - Wikipedia

    en.wikipedia.org/wiki/Forensic_photography

    Knowing that crucial information for an investigation can be found at a crime scene, forensic photography is a form of documentation [1] that is essential for retaining the quality of discovered physical evidence. Such physical evidence to be documented includes those found at the crime scene, in the laboratory, or for the identification of ...

  5. E. Jerome McCarthy - Wikipedia

    en.wikipedia.org/wiki/E._Jerome_McCarthy

    The 4 Ps Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which has been one of the top textbooks in university marketing courses since its publication.

  6. Evidence packaging - Wikipedia

    en.wikipedia.org/wiki/Evidence_packaging

    Evidence packaging involves the specialized packaging methods and materials used for physical evidence. Items need to be collected at a crime scene or a fire scene, forwarded to a laboratory for forensic analysis , put in secure storage, and used in a courtroom, all while maintaining the chain of custody .

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  8. Outline of forensic science - Wikipedia

    en.wikipedia.org/wiki/Outline_of_forensic_science

    Trace evidence analysis is the analysis and comparison of trace evidence including glass, paint, fibers, hair, etc. Digital forensics – application of proven scientific methods and techniques in order to recover or investigate data from electronic or digital media, often in relation to computer crime.

  9. Forensic science - Wikipedia

    en.wikipedia.org/wiki/Forensic_science

    Forensic dentistry has come under fire: in at least three cases bite-mark evidence has been used to convict people of murder who were later freed by DNA evidence. [91] A 1999 study by a member of the American Board of Forensic Odontology found a 63 percent rate of false identifications and is commonly referenced within online news stories and ...