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2. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

3. Marketing information system - Wikipedia

   en.wikipedia.org/wiki/Marketing_information_system

   A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...

4. Marketing decision support system - Wikipedia

   en.wikipedia.org/wiki/Marketing_decision_support...

   A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...

5. Comparison of CRM systems - Wikipedia

   en.wikipedia.org/wiki/Comparison_of_CRM_systems

   Really Simple Systems / Spotler CRM Really Simple Systems 2016 2006 SaaS: VBScript, JavaScript, ASP yes Cloud Computing: MySQL: 2006 SageCRM: Sage Group: Sage CRM 2019 R1 February 2019 Proprietary or SaaS: ASP.NET, ASP yes Windows MS SQL, ORACLE, DB2 1981 Salesbox CRM: Salesbox CRM 2019 2019 SaaS: JS, React: yes Web, iOS, Android: PostgreSQL ...

6. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems can also include technologies that create geographic marketing campaigns. The systems take in information based on a customer's physical location and sometimes integrates it with popular location-based GPS applications. It can be used for networking or contact management as well to help increase sales based on location.

7. Enterprise resource planning - Wikipedia

   en.wikipedia.org/wiki/Enterprise_resource_planning

   An "ERP system selection methodology" is a formal process for selecting an enterprise resource planning (ERP) system. Existing methodologies include: Kuiper's funnel method, Dobrin's three-dimensional (3D) web-based decision support tool, and the Clarkston Potomac methodology. [14]