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The 1960s brought us The Beatles, Bob Dylan, beehive hairstyles, the civil rights movement, ATMs, audio cassettes, the Flintstones, and some of the most iconic fashion ever. It was a time of ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 14 January 2025. Clothes worn under other clothes For other uses, see Underwear (disambiguation). "Intimate apparel" redirects here. For the play, see Intimate Apparel (play). Boxer shorts and boxer briefs Panties or knickers Underwear, underclothing, or undergarments are items of clothing worn beneath ...
Fashion photography in the 1960s represented a new feminine ideal for women and young girls: the Single Girl. 1960s photography was in sharp contrast to the models of the 1920s, who were carefully posed for the camera and portrayed as immobile. The Single Girl represented 'movement'. She was young, single, active, and economically self-sufficient.
It was quite similar to the original bra of the 1920s and like the first modern bra invented by Mary Phelps Jacob, two handkerchiefs attached to a band and tied around the chest. Gernreich's no-bra was little more than that. Both the 1920s and the 1960s celebrated the stick-like figure of adolescence, and with that meant small, flat breasts. [43]
Underwire bras were first introduced to the market in the 1930s, however, it was forced to quit the market because the steel supply was restricted in the 1940s for WWII. Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s.
In the late 1950s and early 1960s, the majority of women were still wearing highly structured undergarments. [11] Girdles were considered the ladylike norm and represented close to 40% of industry sales by volume. The 1960s also brought to Canadian Lady the challenges of feminism, fashions and the sexual revolution.
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The first commercially available sports bra was the "Free Swing Tennis Bra", introduced by Glamorise Foundations, Inc. in 1975. The first general exercise bra, initially called a "jockbra", was invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber.