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The show featured work from 67 female photographers which led to the Real Beauty campaign. [3] The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. [4] The creative was conceived by Ogilvy Düsseldorf and London.
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
These silicone body scrubbers make great gifts, especially during the winter when dry skin runs rampant. Pair it with some of her favorite body wash for a well-rounded gift. $5 at Amazon
Blu Atlas Body Wash (3 oz) is the best travel-size body wash for men and women. It’s formulated with good-for-skin ingredients and provides a deep clean without stripping moisture from the body.
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