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Living Direct is a product development and support company for the brands Edgestar, Koldfront, Avallon, and Landmark and is and subsidiary of Ferguson Enterprises. The company is headquartered in Austin, Texas .
050 General serial publications; ... 663 Beverage technology; ... 790 Sports, games and entertainment. 790 Recreational and performing arts;
The company was founded in 1947 in Katy and is known for its blue and white coolers. [ citation needed ] Igloo's product line includes a wide range of coolers and ice chests for various uses, from small personal coolers to large commercial coolers, as well as beverage dispensers, marine coolers, and accessories.
A model/batch number of the form nnnnHmmmm where 'nnnn' is a batch number and 'mmmm' is a model number ('6072H950' for example would be an H950 model). They were also date stamped using an 'F' for instruments manufactured during the first half of the year and an 'S' for those built in the second half, and a 2 digit year code.
After its founding in 1976, the original California Cooler exploded on the beverage market when Lodi High School friends, Michael Crete and R. Stuart Bewley, [1] and their original partners (mostly friends and family) raised $140,000 to begin commercial production. By 1985, it was selling a reported 12.3 million cases a year worth $125 million.
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
In addition to its flagship Pilsener, Efes also produces several other beers, including Efes Draft, semi-pasteurised, Efes Dark, double-roasted malt lager with 6.5% alcohol and hints of caramel, Efes Light, a 3.0% ABV take on the original, Efes Extra, a hoppier, 7.5% ABV lager, Efes Ice, a softer, more aromatic, ice-brewed version with 4.2% alcohol, and Efes Dark Brown, a 6.1% ABV double ...
In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]