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EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [1]
Polish sociologist Ludwig Gumplowicz is believed to have coined the term "ethnocentrism" in the 19th century, although he may have merely popularized it. Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead ...
The model's name is an acronym based on the names of the three basic international mindsets of managers described in the model (Ethnocentrism, Polycentrism, Geocentrism) and later also Regiocentrism. The model is still basic in international management and international HR management.
Organizations in academia, business, health care, government security, and developmental aid agencies have all sought to use 3C in one way or another. Poor results have often been obtained due to a lack of rigorous study of 3C and a reliance on "common sense" approaches. [29] Cross-cultural competence does not operate in a vacuum, however.
Multicultural organizational Development (MOD) has been posited as a useful model for facilitating comprehensive long-term change for divisions of student affairs committed to transforming themselves into multicultural organizations. [1]
Ethnocentric individuals judge other groups relative to their own ethnic group or culture, especially with concern for language, behavior, customs, and religion. These ethnic distinctions and subdivisions serve to define each ethnicity's unique cultural identity. Ethnocentrism may be overt or subtle, and while it is considered a natural ...
Monoculturalism is the policy or process of supporting, advocating, or allowing the expression of the culture of a single social or ethnic group. [1] It generally stems from beliefs within the dominant group that their cultural practices are superior to those of minority groups [2] and is often related to the concept of ethnocentrism, which involves judging another culture based on the values ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.