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The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions".
Breakfast of Champions tells the story of the events that lead up to the meeting of Kilgore Trout and Dwayne Hoover, the meeting itself, and the immediate aftermath. Trout is a struggling science fiction writer who, after their fateful meeting, becomes successful and wins a Nobel Prize; Hoover is a wealthy businessman who is going insane, sent over the brink by his encounter with Trout.
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
Created Date: 8/30/2012 4:52:52 PM
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Breakfast of Champions is a 1999 American satirical black comedy film adapted and directed by Alan Rudolph, from Kurt Vonnegut, Jr.'s 1973 novel. The film starred Bruce Willis , Albert Finney , Nick Nolte , Barbara Hershey , Glenne Headly , Lukas Haas and Omar Epps .
Kilgore Trout is a fictional character created by author Kurt Vonnegut (1922–2007). Trout is a notably unsuccessful author of paperback science fiction novels. "Trout" was inspired by the name of the author Theodore Sturgeon (1918–1985), Vonnegut's colleague in the genre of science fiction.
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...