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Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
The competition was first introduced in 1978 on CBS Sports and is run by Varsity Spirit. The University of Alabama won the most recent co-ed event in 2025, winning their fourth title. [2] The 2025 all-girl competition was won by the University of Mississippi, their first ever title. [3]
Along with Herff Jones, the company also oversees BSN Sports (which it acquired in 2013), Varsity Spirit, the UCA, and the NCA. [3] [4] [7] [8] In 2014, Webb became the Chairman of Herff Jones. [8] In 2016, he stepped down as CEO of Varsity Brands. Bain Capital Private Equity bought Varsity Brands for $2.8 billion in 2018. Varsity Brands ...
Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
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Varsity: [76] Varsity Spirit, a branch of Varsity Brands is a parent company which, over the past 10 years, has absorbed or bought most other cheerleading event production companies. The following is a list of subsidiary competition companies owned by Varsity Spirit: [77] All Star Challenge; All Star Championships; All Things Cheer; Aloha ...
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.