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2. File:Go-to-market strategy.pdf - Wikipedia

   en.wikipedia.org/wiki/File:Go-to-market_strategy.pdf

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4. Market share analysis - Wikipedia

   en.wikipedia.org/wiki/Market_share_analysis

   Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help ...

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6. Total addressable market - Wikipedia

   en.wikipedia.org/wiki/Total_addressable_market

   Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]

7. Market analysis - Wikipedia

   en.wikipedia.org/wiki/Market_analysis

   The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand. Furthermore, the market volume is either measured in quantities or qualities.

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