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Pepsi launched a jingle campaign in 1939, "Pepsi-Cola Hits the Spot": Pepsi-Cola hits the spot Twelve full ounces, that's a lot! Twice as much for a nickel, too Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value.
"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." [13] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. [14] The stylized Pepsi-Cola wordmark used from 1951 to 1971.
English-turned-American composer Austen Herbert Croom-Johnson (1909–1964), born in Hereford, imported the tune, "D'ye ken John Peel," and scored it for a 1939 jingle, "Pepsi-Cola Hits the Spot" (aka "Nickel, Nickel"). His Chicago-born lyricist partner, Alan Bradley Kent (né Karl Dewitt Byington, Jr.; 1912–1991), wrote the words
In an era when advertisements ran often 5 minutes and employed annoyance factors, "Pepsi-Cola Hits the Spot" was the first to run slightly under 15 seconds, which permitted many more repetitions. [ 5 ] [ 6 ] The jingle, in 1999, was ranked by AdAge 's "Top 100 Advertising Campaigns" as the No. 1 jingle of the 1940s and No. 14 of all time.
Prolific commercial and music video director Joe Pytka, who directed the original Pepsi spot, tells Yahoo Entertainment that many people have reached out to him about the reimagining. "Some people ...
Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing ...
By the 1940s, Pepsi too was an international giant and second only to Coca-Cola in sales. Another noted move he made was to dispense with long, wordy advertisements on radio and broadcast memorable commercial jingles. One famous spot, "Pepsi-Cola Hits the Spot", launched in 1939, went:
The best star-studded Super Bowl commercials of all time, from Cindy Crawford sipping a Pepsi to Ben Affleck and the DunKings Suzy Byrne January 20, 2025 at 7:00 AM