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As the oldest extant market research company in India, Kantar IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. It has been rated the 'Best Market ...
This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
The junior analyst and the research analyst learn about the particular industry and receive training from a senior staff member, usually the marketing research manager. The junior analyst position includes a training program to prepare individuals for the responsibilities of a research analyst, including coordinating with the marketing ...
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Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities. NPD tracks spending and has dedicated advisers and analysts in more than 20 industries. [3]