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Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men and women in the late 1950s who were termed modernists because they listened to modern jazz. [2] Elements of the mod subculture include fashion (often tailor-made suits), music (including soul, rhythm and blues and ska, but mainly jazz.
Pete Townshend of The Who with lace sewn into his clothing, 1967. By 1968, the space age mod fashions had been gradually replaced by Victorian, Edwardian and Belle Époque influenced style, with men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats and shirts with frilled collars. Their hair worn below the ...
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
From the late 1950s until the mid 1960s, Ivy League clothing was considered desirable mainstream apparel for American middle class adults. In Britain during the mid and late 60s, the Mod subculture combined the latest Italian fashions with the attire worn by the heroes in contemporary American films such as Steve McQueen and Paul Newman. [7]
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz , soul , Motown , ska and British blues-rooted bands like the Yardbirds , the Small Faces , and later the Who and the Jam .
Men's swimwear was also going through a metamorphosis; swim suits started to feature more tank tops and even shorter shorts. Fast-forward ten years and the 1930s were embracing a lot more skin.
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