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The company asserts that this idea guides the development and presentation of its products. That year was the launching of Mercier's own cosmetics range. [7] [8] [9] Mercier continues to work as a freelance makeup artist [5] [10] and is a published author. In 2006, she published The New Beauty Secrets: Your Ultimate Guide to a Flawless Face. [11]
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Laura Mercier's Real Flawless foundation is the perfect balance of skin benefits in a satin finish. Here, BAZAAR.com speaks with Laura Mercier to learn more.
Gurwitch Products was founded by Janet Gurwitch, the former executive vice president of Neiman Marcus, and Gary M. Kusin in 1995. [3] [4] With makeup artist Laura Mercier, Gurwitch and Kusin licensed Laura Mercier's name and created the Laura Mercier Cosmetics brand in 1996.
As make-up became more mainstream and women were increasingly active outside the home, compacts became more popular. British manufacturer Stratton began importing part-finished powder boxes from the US for assembly at its Birmingham plant in 1923 and by the 1930s it was creating them from scratch and producing half the compacts used by the UK ...
When cosmetics are applied using the appropriate brush, they blend better onto the skin. There is a large variety of shapes and sizes of makeup brushes, depending on the face area where makeup will be applied, the cosmetic product and the wanted result. For example, the shape of the brush tip can be chiseled, straight, angular, round, flat or ...