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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
Main article: Information technology in India TCS Office at SIPCOT, Siruseri Cyber Gateway Madhapur Hyderabad near Raheja Mindspace TCS at Voltas House, Jamshedpur Wipro headquarters at Sarjapura Road, Electronic City, Bengaluru This is a list of notable companies in the information technology sector based in India. Top Indian companies are listed in descending order of their market ...
MapmyIndia was founded by Rakesh and Rashmi Verma in 1995. [4] The couple launched a startup called CE Info Systems in 1995 at New Delhi, India. [5] [6] The company started working upon developing a web mapping technology and provide products and services required for enhancing marketing and logistics efficiency in existing organizations in the country. [7]
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise.
Pages in category "Companies based in Mumbai" The following 200 pages are in this category, out of approximately 292 total. This list may not reflect recent changes .
Mastek is an enterprise-level digital engineering and cloud transformation company with operations in 40 countries. Listed on the National Stock Exchange and Bombay Stock Exchange, [1] the company provides digital transformation services and software to large public and private enterprises, with over 5,810 employees globally.
In 2002, as part of a process of rebranding, it changed its name from the Indian Market Research Bureau to IMRB International, adopted a new logo, and began a process of rapidly expanding its international services. This was accompanied by a shift from its offices at Esplanade Mansion to its current premises in Dadar, Mumbai.
In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors R. Balki and K. M. Sridhar leading the creative function.