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He worked to expand the company's product offerings beyond fly-fishing items and into clothing and other outdoor merchandise, plus he developed the company's slogan of Escape from the ordinary. [5] During his tenure, Norm Thompson opened its first retail store in 1959, located in Northwest Portland. [ 5 ]
Orvis is an American family-owned retail and mail-order business specializing in fly fishing, hunting and sporting goods.Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States.
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Fly fishing tackle is equipment used by, and often specialised for use by fly anglers. Fly fishing tackle includes fly lines designed for easy casting, specialised fly reels designed to hold a fly line and supply drag if required for landing heavy or fast fish, specialised fly rods designed to cast fly lines and artificial flies, terminal ...
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