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A Norm Thompson's catalog was named the 1990 Catalog of the Year by the National Direct Mail Marketing Association. [11] Sales grew to around $70 million in 1991. [11] A downtown Portland retail store was added in May 1993 across from the Pioneer Place shopping center on Fourth Avenue at a cost of $1 million.
Charles F. Orvis opened a tackle shop in Manchester, Vermont, in 1856. His 1874 fly reel was described by reel historian Jim Brown as the "benchmark of American reel design," the first fully modern fly reel. [3] [4] Prior to the Civil War Orvis was sending out catalogs, which predated more famous ones from Sears, Roebuck by more than 20 years. [5]
Australian stockman on mustering trip. An outfitter is a shop or person that sells specialized clothes (an outfit is a set of clothing [1]).More specifically, it is a company or individual who provides or deals in equipment and supplies for the pursuit of certain activities.
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Simms was one of the first wader manufacturers to produce waders specifically tailored to women fly fishers. [4] In 2006, Simms introduced a high-end zippered wader, using waterproof zippers from the YKK Group in Tokyo. Although not the first ever zippered waders on the market, the Simms G4Z wader set a new standard for zippered waders. [5]
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