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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Seeing no future for the company, Rodney Smith left in 1951. Conestoga Wagon by Lesney. The first model toy they produced in 1948; a die-cast road roller based clearly on a Dinky model (the industry leader in die-cast toy cars at that time); in hindsight proves to be the first of perhaps three major milestones on the path to their eventual ...
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
MGA also owns Little Tikes and animation studio MGA Studios. MGA is headquartered in a mixed use corporate campus in the Chatsworth area of Los Angeles. [ 2 ] [ 3 ] [ 4 ] In 2018, the chairman and CEO of MGA Entertainment, Isaac Larian , announced that an Australian office of the business would be opening in early 2019.
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn ...
Mattel CEO Ynon Kreiz joins Yahoo Finance Live to discuss the company's fourth quarter earnings, its brand portfolio, and the outlook for continuous growth.
The magnatraction cars did not have this drift, and while cornering faster, the driver did not have this danger zone. The car would without warning crash off the track if the driver went into the corner too hard. [citation needed] By the end of the 1970s, however, the slot car craze had passed and modeling in general was on the decline. [15]
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