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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
In 1913, Richard Joshua "R. J." Reynolds, founder of the company that still bears his name, innovated the packaged cigarette. [4] Prior cigarette smokers had rolled their own, which tended to obscure the potential for a national market for a pre-packaged product. [4]