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CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
Wella, Clairol, CoverGirl Makeup sold to Coty (2016) [25] Whirl butter flavored oil (sold to ACH in 2001) Wondra brand of hand lotion sold from 1976 to 1989. Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011 [26]
During the 1950s, the company diversified into other personal care products, including shaving cream, cold cream, suntan lotion and suntan oil. In the late 1950s it originated the CoverGirl line of cosmetics, notable for using Noxzema's medicated ingredients.
CoverGirl is getting its biggest makeover to date. For premium support please call: 800-290-4726 more ways to reach us
Easy Breezy Beautiful! CoverGirl just named Niki Taylor their newest ambassador. But it’s not the 46-year-old star’s first rodeo … she was first a CoverGirl in 1992! Heidi Klum, 47, Looks ...
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
Cover girl! Martha Stewart is a Sports Illustrated Swimsuit model.. Martha Stewart’s Most Glamorous Beauty Looks of All Time: Pics. Read article. The 81-year-old lifestyle guru graced the front ...
Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston.