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Michelin (/ ˈ m ɪ ʃ əl ɪ n, ˈ m ɪ tʃ əl ɪ n / MISH-əl-in, MITCH-əl-in, French:), in full Compagnie Générale des Établissements Michelin SCA ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France.
The Michelin TRX, (and the related TDX), is a radial tire introduced by the Michelin Group in 1975. It is one of the first volume-produced low-profile tires. Although technologically advanced, and reasonably successful, the tire's requirement for a non-standard rim ultimately condemned it to a relatively short commercial life.
The Michelin Pilot Challenge is a grand touring and touring car racing series run by the International Motor Sports Association. Originating from the Canadian Motorola Cup , the series was taken over by Grand-Am in 2001 to become the Grand-Am Cup following the demise of rival IMSA 's Firehawk series of similar rules in the US.
Bibendum [1] (French pronunciation: [bibɛ̃dɔm]), commonly referred to in English as the Michelin Man [2] or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires , it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand. [ 3 ]
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