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Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] In 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California , originally selling juice products.
The America’s Poison Centers said that there were 2,834 calls in 2023, a stark increase from 2022’s 2,323 calls. Assortment of Red Bull and Monster energy drinks in various flavors. Getty Images
Many energy drinks, including Monster or Prime Energy, often include artificial or natural flavoring, coloring, preservatives, and artificial sugars like sucralose and inositol.
Energy shots are a specialized kind of energy drink. Whereas most energy drinks are sold in cans or bottles, energy shots are usually sold in smaller 50ml bottles. [36] Energy shots can contain the same total amount of caffeine, vitamins or other functional ingredients as their larger versions, and may be considered concentrated forms of energy ...
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Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010. [94] While the Middle East is one of the few regions in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi's 75%) and had double-digit growth in 2003. [95]
Full Throttle is an energy drink brand produced by Monster Beverage. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company . It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.