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1: letter/C tri-fold, 2: gate tri-fold, 3: roll/double gatefold, 4: accordion z-fold, 5: double (parallel) fold, 6: double right-angle / French fold. Brochures available in electronic format are called e-brochures. This format has the added benefit of unlimited distribution and cost savings compared to traditional paper brochures. [4]
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
However, a sheet of common copy paper that has a basis weight of 20 pounds (9.1 kg) does not have the same mass as the same size sheet of coarse paper (newsprint). In the former case, the standard ream is 500 sheets of 17-by-22-inch (432 by 559 mm) paper, and in the latter, 500 sheets of 24-by-36-inch (610 by 914 mm) paper.
Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card, whereas a leaflet might be produced on a 130 g/m 2 –170 g/m 2 weight paper and can be a very effective form of direct marketing.
Common sizes include 22 + 1 ⁄ 2 in × 28 + 1 ⁄ 2 in (572 mm × 724 mm) and its bulk thickness is 0.006 inches (0.15 mm) or higher [2] and A4, A3, A2 and A1. [3] [4] Bristol board may be rated by the number of plies it contains, basis weight, or, in Europe, by its grammage of 220 to 250 g/m 2.
A glass paperweight commemorating the closure of the Princess Margaret Rose Orthopaedic Hospital (2002). A paperweight is a small solid object heavy enough, when placed on top of papers, to keep them from blowing away in a breeze or from moving under the strokes of a painting brush (as with Chinese calligraphy).