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Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023. Former Kellogg's Café, Union Square (Manhattan) Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US.
Will Keith Kellogg (born William Keith Kellogg; [a] April 7, 1860 – October 6, 1951) was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals.
So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company. This marked the start of a decades-long feud between the brothers. Will's Battle Creek Toasted Corn Flake Company eventually became the Kellogg Company, while John was denied the right to use the Kellogg name for his cereals. [8] [4]: 53 [55]
Kellogg’s created a sweeter version of Corn Flakes, coating the cereal in sugar to create “Sugar Frosted Flakes,” dropping the “Sugar” in 1983 to simplify the brand.
The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, will be called WK Kellogg Co — a nod to the company's founder William Keith Kellogg.
Kellogg was "the original entrepreneur," Pilnick said, pointing to the company's history of innovation. Kellogg was the first to market breakfast cereals by putting prizes inside cereal boxes, and ...
The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brother John Kellogg who was the superintendent. The breakfast cereal proved popular among the patients and Kellogg subsequently started what became the Kellogg Company to produce corn flakes for the ...
Boxes of Kellogg's cereals including Froot Loops, Cocoa Krispies and Raisin Bran are seen at a store in Arlington, Virginia, December 1, 2016.