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Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. [ 1 ] [ 2 ] Probiotics are considered generally safe to consume , but may cause bacteria - host interactions and unwanted side effects in rare cases.
The probiotic supplement market has grown exponentially in the past decade and sales are expected to reach $65 billion in 2024. That’s why we’ve reviewed the top probiotics in 2023.
The effects and benefits of probiotics is an active area of research. Overall, more comprehensive scientific studies are needed to draw conclusions, per the NIH. Probiotic sources
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They are used in many dietary probiotic supplements. Theralac contains the strains Bifidobacterium lactis BI-07 and Bifidobacterium lactis BL-34 [5] (also called BI-04) in its probiotic capsule. Bifidobacterium animalis lactis HN019 (DR10) is a strain from Fonterra licensed to DuPont, which markets it as HOWARU Bifido.
Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21] In 2011, Activia was the largest global fresh dairy brand in the world (Nielsen data). The probiotic yogurt market is valued at €4 billion. [23] Activia is present in more than 70 countries and is one of the major brands of the Danone Group. [9]