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Campbell resigned in 1917 and sold his stock in order to volunteer in France in World War I. [4] Henry Ewald became president and chairman of the Board of Campbell Ewald. [5] [6] Chevrolet became the agency's first major client in 1919 and by 1922, Campbell Ewald was awarded all of General Motors' ad business. The agency continued its ...
On November 8, 1911, the Chevrolet Motor Car Company was incorporated. [6] It was founded by Swiss race car driver and automotive engineer Louis Chevrolet with his brother Arthur Chevrolet, William C. Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Whiting, [7] Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO ...
William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet.
The Campbell's Company (changed from the Campbell Soup Company and doing business as Campbell's in 2024) is an American company, ...
Louis-Joseph Chevrolet (December 25, 1878 – June 6, 1941) was a Swiss-born American racing driver, mechanic and entrepreneur who co-founded the Chevrolet Motor Car Company in 1911. Early life [ edit ]
McLaughlin then bought Chevrolet stock in 1912, and by 1915 had built Chevrolet in Canada and after a stock buyback campaign with the McLaughlin and DuPont corporations, and other Chevrolet stock holders, Durant returned to head GM in 1916, as Chevrolet owned 54.5% with the backing of Pierre S. du Pont.