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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Urdu literature (Urdu: ادبیاتِ اُردُو, “Adbiyāt-i Urdū”) comprises the literary works, written in the Urdu language. While it tends to be dominated by poetry , especially the verse forms of the ghazal ( غزل ) and nazm ( نظم ), it has expanded into other styles of writing, including that of the short story, or afsana ...
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Rekhta is an Indian web portal started by Rekhta Foundation, a non-profit organisation dedicated to the preservation and promotion of the Urdu literature. [4] The Rekhta Library Project, its books preservation initiative, has successfully digitized approximately 200,000 books over a span of ten years. [5]
Urdu in its less formalised register is known as rekhta (ریختہ, rek̤h̤tah, 'rough mixture', Urdu pronunciation:); the more formal register is sometimes referred to as زبانِ اُردُوئے معلّٰى, zabān-i Urdū-yi muʿallá, 'language of the exalted camp' (Urdu pronunciation: [zəbaːn eː ʊrdu eː moəllaː]) or لشکری ...
Musaddas (Urdu: مسدس) is a genre of Urdu poetry in which each unit consists of 6 lines-sestain- (misra). Famous early writers employing this form are Mir Anis and Dabeer. Maulana Altaf Husain Hali and Waheed Akhtar are other well-known poets to find expression in this form of poetry. Particularly iconic is Hali's Madd-o-Jazr-e-Islam as an ...
Feroz-ul-Lughat Urdu Jamia (Urdu: فیروز الغات اردو جامع) is an Urdu-to-Urdu dictionary published by Ferozsons (Private) Limited. It was originally compiled by Maulvi Ferozeuddin in 1897. The dictionary contains about 100,000 ancient and popular words, compounds, derivatives, idioms, proverbs, and modern scientific, literary ...
In Persian, Turkic and Urdu poetry, the matla ' (from Arabic مطلع maṭlaʿ; Persian: مطلع; Azerbaijani: mətlə; Turkish: matla; Uzbek: matla; Urdu: مطلع) is the first bayt, or couplet, of a ghazal. [1] [2] In this sense, it is the opposite of the maqta'.