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Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [1]
Gatekeeping as a news process was identified in the literature as early as 1922, [dubious – discuss] though not yet given a formal theoretical name. In his book 'The Immigrant Press', Robert Park explains the process, "out of all of the events that happen and are recorded every day by correspondents, reporters, and the news agencies, the editor chooses certain items for publication which he ...
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]
The sociology of scientific knowledge (SSK) is the study of science as a social activity, especially dealing with "the social conditions and effects of science, and with the social structures and processes of scientific activity." [1] The sociology of scientific ignorance (SSI) is complementary to the sociology of scientific knowledge.
The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...
Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena. [1] A tool used by social scientists, social theories relate to historical debates over the validity and reliability of different methodologies (e.g. positivism and antipositivism), the primacy of either structure or agency, as well as the relationship between contingency and necessity.
Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
The sociology of knowledge has a subclass and a complement. Its subclass is sociology of scientific knowledge. Its complement is the sociology of ignorance. [2] [3] The sociology of knowledge was pioneered primarily by the sociologist Émile Durkheim at the beginning of the 20th century. His work deals directly with how conceptual thought ...