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  2. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.

  3. Sociology - Wikipedia

    en.wikipedia.org/wiki/Sociology

    Sociology is the scientific study of human society that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life.

  4. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]

  5. Role theory - Wikipedia

    en.wikipedia.org/wiki/Role_theory

    Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [1]

  6. Hype culture - Wikipedia

    en.wikipedia.org/wiki/Hype_culture

    The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...

  7. Sociology of knowledge - Wikipedia

    en.wikipedia.org/wiki/Sociology_of_knowledge

    The sociology of knowledge has a subclass and a complement. Its subclass is sociology of scientific knowledge. Its complement is the sociology of ignorance. [2] [3] The sociology of knowledge was pioneered primarily by the sociologist Émile Durkheim at the beginning of the 20th century. His work deals directly with how conceptual thought ...

  8. Quizlet - Wikipedia

    en.wikipedia.org/wiki/Quizlet

    Also in 2016, Quizlet launched "Quizlet Live", a real-time online matching game where teams compete to answer all 12 questions correctly without an incorrect answer along the way. [15] In 2017, Quizlet created a premium offering called "Quizlet Go" (later renamed "Quizlet Plus"), with additional features available for paid subscribers.

  9. Social theory - Wikipedia

    en.wikipedia.org/wiki/Social_theory

    Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena. [1] A tool used by social scientists, social theories relate to historical debates over the validity and reliability of different methodologies (e.g. positivism and antipositivism), the primacy of either structure or agency, as well as the relationship between contingency and necessity.

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