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If the number, strength, and immediacy of the people trying to influence a person are high, the person being persuaded is more likely to take the central processing route. Heuristic-systematic model – is very similar to the ELM because it is also a two-way model that explores how people gather and dissect persuasive messages. [108]
These two routes of processing define related theories behind attitude change. In ELM, the central route is reflective and requires a willingness to process and think about the message. The peripheral route occurs when attitudes are formed without extensive thought, but more from mental shortcuts, credibility, and appearance cues. The route of ...
The elaboration likelihood model is similar in concept to and shares many ideas with other dual processing models, such as the heuristic-systematic model of information processing. [27] In the elaboration likelihood model, cognitive processing is the central route and affective/emotion processing is often associated with the peripheral route. [28]
Cohen, Stotland and Wolfe (1955), [3] in their work on individual differences in cognitive motivation, identified a "need for cognition" which they defined as "the individual's need to organize his experience meaningfully", the "need to structure relevant situations in meaningful, integrated ways", and "need to understand and make reasonable the experiential world" (p. 291).
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How to Have More Energy: 7 Tips. This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. Life can get incredibly busy, and keeping up often hinges on having enough energy.
The second route is known as the peripheral route and this takes place when a person is not thinking carefully about a situation and uses shortcuts to make judgments. This route occurs when an individual's motivation or ability are low. [6] Steven Sloman produced another interpretation on dual processing in 1996.
Richard Gere almost did not take the role in the iconic film "Pretty Woman.". Gere, 75, who played opposite Julia Roberts in the romantic comedy, shared why he did not connect with the script at ...