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If the number, strength, and immediacy of the people trying to influence a person are high, the person being persuaded is more likely to take the central processing route. Heuristic-systematic model – is very similar to the ELM because it is also a two-way model that explores how people gather and dissect persuasive messages. [108]
ELM's central processing has been likened to systematic processing in HSM, while peripheral processing is similar to HSM's heuristic processing. These two routes of processing define related theories behind attitude change. In ELM, the central route is reflective and requires a willingness to process and think about the message. The peripheral ...
In the elaboration likelihood model, cognitive processing is the central route and affective/emotion processing is often associated with the peripheral route. [28] The central route pertains to an elaborate cognitive processing of information while the peripheral route relies on cues or feelings. The ELM suggests that true attitude change only ...
Central to this process is the concept of the "latitude of acceptance." Individuals are inclined to modify their attitudes when they perceive a novel position falling within this latitude. Conversely, if a message is deemed to be within the "latitude of rejection," the audience may still undergo an attitude adjustment, but in the opposite ...
The study found that message processing may occasionally bypass early stages and takes a step towards addressing the role of processing stages on attitude change. The evidence that people can use processing stages in a different order or even skip a stage altogether was the important acknowledgment of this study. [7]
An example of this is the working memory model. This includes the central executive, phonologic loop, episodic buffer, visuospatial sketchpad, verbal information, long-term memory, and visual information. [2] The central executive is like the secretary of the brain. It decides what needs attention and how to respond.
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The second route is known as the peripheral route and this takes place when a person is not thinking carefully about a situation and uses shortcuts to make judgments. This route occurs when an individual's motivation or ability are low. [6] Steven Sloman produced another interpretation on dual processing in 1996.