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Sanders' Original Recipe of "11 herbs and spices" is one of the most famous trade secrets in the catering industry. [6] [7] Franchisee Dave Thomas, better known as the founder of Wendy's, argued that the secret recipe concept was successful because "everybody wants in on a secret" and former KFC owner John Y. Brown, Jr. called it "a brilliant marketing ploy."
KFC’s “Original Recipe” trademark, which it says is a secret blend of 11 herbs and spices, has long been part of the company’s branding. The blend is closely guarded, ...
KFC has used “Original Recipe” for more than 50 years to describe its blend of 11 herbs and spices. It’s so closely associated with the term that it trademarked the phrase in 1984.
Our KFC Nuggets—made from 100% white meat chicken and hand-breaded with KFC's secret recipe of 11 herbs and spices—dripping with these sauces create an unmatched flavor experience, with ...
Written in neat cursive is a list of 11 ingredients apparently used to make the chain's famous chicken. Though KFC refuses to admit it's the classified recipe, many believe it is.
KFC's core product offering is pressure fried on-the-bone chicken pieces seasoned with Colonel Harland Sanders' "Original Recipe" of 11 herbs and spices. [58] The product is typically available in either two- or three-piece individual servings or in a family size cardboard bucket typically holding between six and 16 chicken pieces.
KFC claims that Church's use of the phrase "original recipe" in its own advertisements "is likely to create confusion in the marketplace. ... "That combination of 11 herbs and spices is one of the ...
Back in 1984, KFC begun using "Original Recipe" to refer to the company's famous blend of 11 herbs and spices. It feels impossible that Church's didn't know this. Ulf Wittrock/istockphoto