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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
In 1967 (58 years ago) (), [1] Andrew McKelvey founded Telephone Marketing Programs (TMP), a directional marketing company, focused on Yellow Pages advertising. [6] In 1993, McKelvey partnered with recruitment advertising innovator Don Tendler, formerly of Davis & Dorand, to launch and grow a recruitment division for TMP.
New Media Strategies (NMS) was a social media agency headquartered in Arlington, Virginia.The company was founded in 1999 by Pete Snyder, and as of 2011 had 120 employees.. NMS was known as one of the first companies to strictly focus on social media as a form of marketing communications, [1] and in 2011 was described as "the largest social media agency in the world" by The Washington Post.
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Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.
WPP's media investment management company holdings include GroupM, Mindshare, Wavemaker and Essence. [54] WPP's research insight and consulting companies include Kantar. [42] Hogarth Worldwide is a WPP-owned production company. [51] WPP's shopper marketing promotions company is PEP, LLC (formerly Promotion Execution Partners). [27]
The company began in 1924 in Wichita Falls, Texas, when the two Russian-Jewish immigrant brothers Morris (M. B.) Zale and William Zale (born Zalefsky), along with Ben Lipshy opened the first Zales Jewelers store [5] (now a division in the multi-division company). As a marketing strategy, the Zale brothers instituted a credit plan whereby ...
ZoomInfo Technologies Inc., is a software and data company which provides data for companies and business individuals. [2] [3] [4] Their main product is a commercial search-engine, specialized in contact and business information. From the internet and other sources, the company collects contact and other information about individuals, companies ...