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Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
CoStar Group, Inc. is an American provider of information, analytics, and marketing services to the commercial property industry in North America and Europe. Founded in 1987 by Andrew C. Florance and based in Washington, D.C., the company has grown to include the online database CoStar and several online marketplaces, including Apartments.com and Homes.com.
VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923.
In 2021, Ruder Finn was ranked 30th on the Global Top 250 PR Agency Ranking. [28] In October 2023 Ruder Finn was named the PR Agency of the Year. This award was given at the Medical Marketing and Media Awards (MM+M), in New York. [29] [30] In the same month, Ruder Finn acquired Pandan Social, a Malaysian firm that was founded in 2018. [31]
As of 2016, Ketchum has won more Silver Anvils from the Public Relations Society of America than any other agency. [31] Its campaigns have been awarded "Campaign of the Year" by PRWeek five times, [62] and Ketchum was the 2002 [63] and 2012 [64] PRWeek Agency of the Year. Ketchum London was named Agency of the Decade by U.K.’s CorpComms ...
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
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Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.