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Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, [ 1 ] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola .
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin ), it has a translucent pink color, and is lightly carbonated.
Tab Clear was a variation of Tab.It is Coca-Cola's contribution to the short-lived "clear cola" movement during the early 1990s.It was introduced in the United States on December 14, 1992, [1] in the United Kingdom a month later [2] and in Japan in March 1993 to initially positive results.
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Diet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens, such as diabetics and people concerned with calorie intake. In the UK, a 330 ml can of Diet Coke contains around 1.3 kilocalories (5 kJ) compared to 142 kilocalories (595 kJ) for a regular can of Coca-Cola.
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By 1965, around 75% of U.S. breweries were using them, but in the mid-1970s, pressure from environmentalists due to litter led to the development of the non-removable tabs used today. By 1980, his company was supplying can-end machinery worldwide making over $500 million in annual revenue.
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