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A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
Brochures available in electronic format are called e-brochures. This format has the added benefit of unlimited distribution and cost savings compared to traditional paper brochures. [4] The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but ...
Traditional tri-fold display boards are single sheet corrugated boards divided into three panels by score marks. [2] Typically, the two outside panels are half the width of the center panel. Generally placed on a table, they are more stable and able to stand while still giving a theater-like view.
These fibers must run lengthwise along the fold, which influences the alignment, hence the position, of the pages on the printed sheet. Finishing and binding; To understand how the pages are related to each other, an imposition dummy may be used. This is made by folding several sheets of paper in the way the press will print and fold the product.
Graphic designers must take care to accurately represent information in all visual elements, such as graphs, charts, and images, and avoid distorting or misrepresenting data. [ 52 ] Another important ethical consideration in graphic design is the need to avoid harmful stereotypes.
Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
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