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The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan. [1] [2] The campaign was created by agency FCB Inferno and the first television adverts were directed by Australian director Kim Gehrig and won multiple awards. [3]
"Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no. The slogan was created and championed by Nancy Reagan during her husband's presidency. [1]
Understandably, women named Jan were particularly targeted. The phrase was co-opted by the unsuccessful 'Not happy, John!' campaign, opposing the re-election of Australian Prime Minister John Howard in the 2004 federal election. The title of the campaign also became the title of a book detailing the negative aspects of the Howard Government. [3]
The next morning, she presented the slogan to her associates at N. W. Ayers. [4] Her associates were initially hesitant to use the slogan due to its strange grammar, but it eventually became one of the most recognized advertising slogans of its time. The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2]
The phrase is all over social media, plus on T-shirts and tote bags. Here's what it looks like to back up affirmations with action. Protect Black Women Isn't Just A Slogan.
The National Women's History Alliance aimed to encourage the recognition of women, past and present, who have been active in all forms of media and storytelling including print, radio, TV, stage ...
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
Slogans are an essential part of any marketing or advertising campaign. Having a spokesman stand in front of a camera and talk about why a product tastes great is all well and good, but having an ...