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Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products. [6] If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.
The theory-theory (or ' theory theory ') is a scientific theory relating to the human development of understanding about the outside world. [1] This theory asserts that individuals hold a basic or 'naïve' theory of psychology ("folk psychology") to infer the mental states of others, [1] such as their beliefs, desires or emotions.
The theory was developed by Rachel and Stephen Kaplan in the 1980s in their book The experience of nature: A psychological perspective, [2] [3] [4] and has since been found by others to hold true in medical outcomes as well as intellectual task attention, as described below. Berman et al. discuss the foundation of the attention restoration ...
Relief theory suggests humor is a mechanism for pent-up emotions or tension through emotional relief. In this theory, laughter serves as a homeostatic mechanism by which psychological stress is reduced [1] [3] [8] Humor may thus facilitate ease of the tension caused by one's fears, for example.
Critical theory is a social, historical, and political school of thought and philosophical perspective which centers on analyzing and challenging systemic power relations in society, arguing that knowledge, truth, and social structures are fundamentally shaped by power dynamics between dominant and oppressed groups. [1]
[1] [2] The strength of a scientific theory is related to the diversity of phenomena it can explain and its simplicity. As additional scientific evidence is gathered, a scientific theory may be modified and ultimately rejected if it cannot be made to fit the new findings; in such circumstances, a more accurate theory is then required.
Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. [1] Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history, moral philosophy, social philosophy, and interdisciplinary themes relevant to how people interpret meaning. [1]
The theory claims that it is natural and acceptable for older adults to withdraw from society. [2] There are multiple variations on disengagement theory, such as moral disengagement. [3] [4] Disengagement theory was formulated by Cumming and Henry in 1961 in the book Growing Old and was the first theory of aging that social scientists developed ...