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Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
The most notable short term difference of this restructuring was the launch of iOS 7, the first version of the operating system to use a drastically different design to its predecessors, headed by Jony Ive, [193] followed by OS X Yosemite a year later with a similar design. During this time, Apple released the iPhone 5, the first iPhone to have ...
The main subsidiary, a holding company that includes Apple's retail stores throughout Europe, has not paid any corporate income tax in the last five years. "Apple has exploited a difference between Irish and U.S. tax residency rules", the report said. [315] On May 21, 2013, Apple CEO Tim Cook defended his company's tax tactics at a Senate ...
This timeline of Apple products is a list of all computers, phones, tablets, wearables, and other products made by Apple Inc. This list is ordered by the release date of the products. Macintosh Performa models were often physically identical to other models, in which case they are omitted in favor of the identical twin.
Since the unveiling of the iPhone in January 2007, Apple's year-over-year return has averaged 24% compared to the S&P 500's 10%. ... compared to a loss of $12.77 billion during Q3 a year ago.
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 499 stores across 22 countries worldwide as of December 2017. [33] Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011. [34]
The Lisa 2/Macintosh XL (1984) had Snow White stripes added to the front bezel redesign along with the inlaid Apple badging four months before the Apple IIc was introduced, technically making it the first Snow White product. The Apple Modem 300/1200 (1985) was updated from Apple beige to Fog and the inlaid Apple badging was added.