Search results
Results From The WOW.Com Content Network
The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. [1] Instead of buying expensive purses and fur coats, for example, people will buy expensive cosmetics, such as high-end brands of lipstick . [ 2 ]
Lipstick sales are strong when the economy is weak. That's the idea behind the "lipstick effect" — a theory that melds consumer psychology with economic conditions.
The Sephora chief also added that the “lipstick effect,” a term coined in 2001 by Estée Lauder heir Leonard Lauder to describe ... associate professor in consumer psychology at Anglia ...
More often used to describe consumers' tendencies to indulge in smaller luxury items during economic downturns, experts at Willis Towers Watson (WTW) are predicting a potential "lipstick effect ...
A list of 'effects' that have been noticed in the field of psychology. [clarification needed] Ambiguity effect;
Durante's research in evolutionary psychology has contributed to the contemporary understanding of the adaptive functions and origins of various human behaviors, emotions, and cognitive processes. Her early research highlighted that the way humor is expressed, rather than simply the act of being humorous, has a considerable influence on the ...
For premium support please call: 800-290-4726 more ways to reach us
The lipstick effect, she explained, is "an affordable luxury for consumers that may not be experiencing gains in other places. It's a way to indulge yourself in an affordable way, and it's ...