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Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC and is owned by Jazwares, a Berkshire Hathaway company. [ 1 ] Squishmallows are round and come in a variety of colors, sizes, animals, and textures. The brand has created over 3,000 Squishmallows styles. [ 2 ][ 3 ][ 4 ]
But so reads the quirky intro on the tag of a Squishmallow, the insanely popular stuffed toys that exploded in fall of 2020. (In fact, between January and March of 2021, ...
The stuffed toys released in 2017 and quickly became the Beanie Babies of the new millennium. Today, the rarest Squishmallow ranges in price from $1,399 to roughly $2,000.
Squishy. A squishy is a type of soft toy made of a specially formulated soft polyurethane foam, that slowly returns to its original shape after being squeezed. Squishies are manufactured into many different shapes and sizes, such as animals, fruits, and food items. They are often scented to match the object represented.
Eight years after the rights to the Sonic license lapsed in 2014, a Sonic Squishmallow was released in December 2022. [7] In April 2013, video game developer Mojang Studios appointed Jazwares as its license partner for its game Minecraft. Jazwares released its first line of action figures, plush toys and paper craft items in December 2013. [8]
The adorable food-inspired plushes are taking over Gen Z's social feeds and their hearts.